Privacy Policy

Last updated: July 21st, 2023

Agricontinental Limited (“Agricontinental”, “we”, “us”, “our” or the "Company") is committed to maintaining a robust Privacy Policy that protects your data.

Using any of the solutions (the “Services”) offered through Agricontinental's website at (our “Site”) means you trust us with your information. Therefore, we take extreme care to safeguard your information as it is a huge responsibility. In this Privacy Policy we will give you a clear and comprehensive understanding of the type of information we collect, how we collect it, why we collect it, how you can control what we do with it, and the circumstances under which we will share it with third parties.

Our Site may contain links to external websites. If you follow a link to any external website, please be aware that we will not accept any responsibility or liability for their policies or processing of your personal information. Please check their own policies before you submit any personal information.

1. Information we may collect

We collect “Non-Personal Information” and “Personal Information”  about you.

Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, as well as any preferences that are generated based on the data you submit. Additionally, we may automatically collect device-specific data, such as your hardware model, operating system, mobile network information, and unique device identifiers.

Personal Information includes information that can be used to identify or make you identifiable, which you submit to us through any registration process or form on our site. Additionally, we may also ask you to provide us your information by phone, email, completing surveys/forms or in-person communication with a representative of the Company. More specifically, you may be asked to provide us:

  • Your name
  • E-mail address
  • Address (occupational or residential)
  • Phone number
  • Occupation
  • Payment details
  • Banking information (including open banking information)

We may also seek further information necessary to carry out due diligence checks.

1.   Information collected via Technology

In an effort to improve the quality of our Services, we track information provided to us by your browser or by our software application when you view or use our Site, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to our Site, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to your browser from our servers and are stored on your computer's hard drive. Sending a cookie to your browser enables us to collect Non-Personal information about you and keep a record of your preferences when utilising any of our Services, both on an individual and aggregate basis. For example, we may use cookies to:

  • Distinguish you from other users
  • Provide you with tailored Services and engagement 
  • Help us improve our Services

By continuing to use the Site, you are agreeing to our use of cookies. For more information on the type of cookies we use and why we use them, please view our Cookie Policy.

2.   Information you provide us by subscribing to our mailing list

In addition to the information supplied automatically by your browser when you visit the Site, to become a subscriber to our mailing list you will need to provide us with your email address and full name. By subscribing, you are authorising us to collect, store and use your email address in accordance with this Privacy Policy.

2. How we use and share information

In accordance with UK and EU data protection laws, the utilisation of personal information must be justified based on specific legal "grounds." As per these laws, we are obligated to disclose the applicable ground for each usage of your personal data within this policy. The following are the primary grounds that justify our use of your information:

  • Consent: where you have consented to our use of your information (you are providing explicit, informed, freely given consent, in relation to any such use and may withdraw your consent in the circumstance detailed below by notifying us)
  • Contract performance: where your information is necessary to enter into or perform our contract with you;
  • Legal obligation: where we need to use your information to comply with our legal obligations
  • Legitimate interests: where we use your information to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights
  • Legal claims: where your information is necessary to comply with any applicable legal and/or regulatory requirements

We will also use and share your information in the following ways:

Personal Information:

We share Personal Information with third-parties who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide support, and inform users about promotional offers.

We may share Personal Information with outside parties such as creditors and capital providers if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law. 

Non-Personal Information:

In general, we use Non-Personal Information to help us improve our Services and customise the user experience. We also aggregate Non-Personal Information in order to track trends and analyse use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers, and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

3. How we protect information

We implement robust measures designed to protect your information from unauthorised access and potential security breaches. This is achieved by implementing certain technological security measures including encryption, firewalls and secure socket layer technology (SSL). However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

Only employees who need the information to perform a specific job are granted access to personally identifiable information. We will explicitly ask you when we need information to identify you. We may require you to cooperate with our security checks before we disclose information to you. We will retain Your Information for a reasonable period or for as long as is required by law.

4. Your rights regarding the use of your personal data

Once you have registered your details with us, you have certain rights.

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email us at We will provide this information to you within 30 days, free of charge.

You have the right to request that the information we hold about you is erased, where there are no additional legal and/or regulatory requirements for us doing so.

You have the right to request that any information we hold about you be provided to another company in a commonly used and machine-readable format, otherwise known as "data portability".

You have the right to ensure that your personal information is accurate and up to date, or where necessary rectified. Where you feel that your personal data is incorrect or inaccurate and should be updated, please contact

You have the right to object or to restrict the processing of your information, for example for direct marketing purposes.

You have the right to object to any decisions based on the automated processing of your personal data, including profiling.

You have the right to lodge a complaint to a supervisory authority such as the Information Commissioner’s Office in the UK (see

5. Who has access to your information

We may provide access to third parties under the following circumstances:

Your personal information may be shared with our service providers and business partners, which include payments processors, database tool providers, and insurance providers. These disclosures are made to facilitate the performance of any contract we enter into with you or with these entities, enabling the provision of the Site and the Services it offers. Additionally, we may engage analytics providers to aid in enhancing and optimising the Site. Furthermore, your data may be shared with any member of our group, which encompasses our subsidiaries, our ultimate holding company, and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

If we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets.

‍Justification: Legitimate interest (to sell our business or assets); and where required by applicable law, consent (for sensitive personal data).

If Agricontinental or substantially all of its assets are acquired by a third party, personal information about our customers will be one of the transferred assets.

‍Justification: Legitimate interest (to sell our business or assets); and where required by applicable law, consent (for sensitive personal data).

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect the rights, property, or safety of Agricontinental, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.

Justification: Legal obligation, vital interest.

Fraud Prevention and other checks. We and other organisations may also access and use your personal information to conduct credit checks and checks to prevent fraud. If false or accurate information is provided and fraud is identified or suspected, details may be passed to fraud prevention agencies.

‍Justification: Legitimate interest (to assist with the prevention of fraud and to assess your risk profile).

We may disclose your personal information to third parties, the court service and/or regulators or law enforcement agencies in connection with proceedings or investigations anywhere in the world where compelled to do so. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.

‍Justification: Legal obligation (to cooperate with law enforcement and regulatory authorities).

6. Changes to our Privacy Policy

We reserve the right to change this policy and our Terms of Service at any time.  We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address you have supplied and by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

7. Contact us

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to

If you have any complaint regarding your personal data or the practices of this Site, please contact us by sending an email to

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner's Office


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